If you're considering a business in jewelry as an importer, wholesaler, or retailer, understanding the costs of that jewelry is critical. Having this knowledge allows you to better appraise pieces you purchase and avoid being ripped off by those offering over-priced or fake jewelry. This article pertains specifically to the costs associated with the creation, distribution, and marketing of sterling silver jewelry.
Demand Driven Costs
Every year, 650 million ounces of silver gets mined from countries like Canada, Australia, Mexico, Peru, and the United States, with more coming from scrap recycling and investor trading. In 2001, 24% of the silver was used in photography, while 33% was used in jewelry, 40% for industrial uses, and only 3% for coins and medals. Within these categories, silver is used in a myriad of ways; from circuits in electronics, as anti-bacterial treatments in medicine, and is even sprinkled on food as decoration.
As a result of this supply and demand from competing industries, the last century has seen tremendous fluctuations in the price of silver. Prices saw an all-time high in 1980, when it reached $49.45 U.S. dollars per Troy ounce.
Precious Metal Costs
While less expensive than gold and platinum, jewelry pieces made from silver still sell for a high premium on the market. The first cost associated with sterling silver jewelry is the cost of silver. The current cost per ounce is around $16.00 U.S. dollars, having risen sharply in the past few years. The base cost of the metal used is usually only a fraction of the costs that go into creating and delivery a piece of jewelry to the end customer.
Costs of Extra Material
Silver is often not the only component used in Sterling Silver Jewelry. The addition of Crystals, Pearls, Jade or other stones will increase the final cost of the piece. Many silver pieces also come coated with other more expensive metals, such as Platinum, Gold, or Rhodium, either to add tarnish resistance or improve shine.
Costs of Labor
Jewelry pieces are handled by a person at one point or another, often for the more delicate tasks of design. Everything from setting the stones and creating the finish are part of the significant processing costs associated with turning a piece of silver into jewelry. Such labor costs are heavily influenced by where the jewelry is made. Thus, in countries with higher labor costs, jewelry production is usually more expensive regardless of whether the pieces are of higher quality or better design.
Overhead costs
The creation of jewelry and its distribution is a business that incurs costs like any other business. These costs are offset by the profit made selling the product. The jewelry manufacturer sells at a price to cover the costs of business overhead, such as machinery, staff, sales, and marketing, as well as turn a profit. This process occurs again down the supply chain when the importer, distributor, or retailer must sell the item at a price where these costs can be recouped and a profit made. The importer will have to factor in shipping and customs duty costs involved with getting the jewelry into the country, while a distributor may have to add costs for warehousing and storing the pieces. The final retailer will often have costs of running a brick and mortar location and advertising to customers.
Marketing and Branding Costs
A final cost worth separating from standard overhead costs involves the branding and marketing of certain collections. A sterling silver piece from Tiffany's will cost more than one from Walmart. Such costs are the result of the time and money the brand holders have put into their brand.
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About the Author:
Since 2006, Lee Shyu has helped businesses connect with Manufacturers, Importers, Wholesalers, and Retailers worldwide. His business is based in the United States and sources a wide selection of products, including Jewelry and Gifts, for small to mid-sized businesses looking to expand their product lines and increase their competitiveness in today's global marketplace.
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